Apple jumped to second place in the Indian smartphone market

Market research firm IDC's latest statistics show that in the Indian smartphone market, Apple successfully hit a nice turnaround. In the fourth quarter of 2012, Apple smartphone smartphone market in India to grab a share of 15.6%, behind market leader Samsung (38.8%).
Relative to the third quarter of last year, the market structure has undergone significant changes. At that time, the IDC company statistics show, Samsung accounted for 46% share of the smartphone market in India, and Apple have not even squeeze into the top five on the market.
Back in early February, IDC claimed that sales of the Mac computer manufacturers in India has started to improve its market share increased by 400%. But at that time, whether on Apple accounted for much of the market share, the company did not publish. The latest statistics show that this growth, both in absolute terms or relative value is impressive.
Apple's smart phone market share growth in part because it changed the iPhone's sales in India, make full use of the power of small local retailers to the issue of the phone, and introduced the installment plan, greatly reducing the Indian consumers to buy iPhone Prepaid expenses must be paid. Changing the cost / value demand is very critical, because the sales price of the Apple iPhone in India than the world elsewhere is more expensive, but by Apple's existing sales channels it to the hands of consumers is proved to be very difficult thing . However, iPad mini and iPad 4 released in the North American market soon landed in India, This shows that Apple is working to lose its products run as soon as possible to this market.
Apple retail stores have not settled in India, whether it is a physical store or online store. However, in December last year, Apple does in India launched the iTunes Music Store, Apple has taken a big step to help ensure that their mobile phone has a complete ecosystem. However, in India, Apple still did not like it anywhere in the world to the iPhone carrier subsidies. IDC, these data suggest that although challenges remain, but Apple are doing the right thing. Currently, the Indian smartphone adoption rates are still very low, accounting for about 10% of the entire population.